Are 18-24 year olds just not news consumers?

April 7, 2007

Online readership figures have just come out from Nielsen/Net Ratings for February (see Jack Loechner‘s post for more). I may be missing something but they seem to show the same kind of trends for news and current affairs that we see in newspapers and TV news audiences, i.e. 18-24 year olds just aren’t natural news consumers.


I’ve long thought that 18-24 was a low-news life segment, and we should just get over it. It would be a sad world if 18-24 year-olds weren’t socialising, networking and creating the kind of relationships that might:

  • make life more fun
  • continue the human race
  • see them through the remainder of their lives

Anyone out there disagree? Or have I got the wrong end of the stick from these numbers?

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