Online readership figures have just come out from Nielsen/Net Ratings for February (see Jack Loechner’s post for more). I may be missing something but they seem to show the same kind of trends for news and current affairs that we see in newspapers and TV news audiences, i.e. 18–24 year olds just aren’t natural news consumers.
I’ve long thought that 18–24 was a low-news life segment, and we should just get over it. It would be a sad world if 18–24 year-olds weren’t socialising, networking and creating the kind of relationships that might:
- make life more fun
- continue the human race
- see them through the remainder of their lives
Anyone out there disagree? Or have I got the wrong end of the stick from these numbers?
That’s a good point. The stats for those still in school are higher, indicating that those in college/uni are out enjoying life and their new-found freedom instead.
Let’s hope the journalism students are propping the numbers up.