The wisdom of Neil Postman

July 30, 2007

Mike Rosen­blum has been riff­ing over on his blog about Neil Post­man and the U.S. pres­id­en­tial debates. Back in the day, Post­man wrote 1980s media clas­sic Amus­ing Ourselves to Death, which blames tele­graphy for all our mod­ern woes.

IMO, before the tele­graph, inform­a­tion over­load came in the the form of reli­gious works (try read­ing the Bible over break­fast, mak­ing sense of it, and then using its pre­cepts as a prompt for action — you’ll schism your­self before you’ve even reached the gospels).

Still, if you haven’t read Post­man in a while, dig him out, if only for nug­gets like this:

How often does it occur that inform­a­tion provided you on morn­ing radio or tele­vi­sion, or in the morn­ing news­pa­per, causes you to alter your plans for the day, or to take some action you would oth­er­wise not have taken, or provides insight into some prob­lem you are required to solve?

…most of our daily news in inert, con­sist­ing of inform­a­tion that gives us some­thing to talk about but can­not lead to any mean­ing­ful action … the situ­ation cre­ated by tele­graphy, and then exacer­bated by later tech­no­lo­gies, made the rela­tion­ship between inform­a­tion an action both abstract and remote.

For the first time in human his­tory, people were faced with the prob­lem of inform­a­tion glut, which means that sim­ul­tan­eously they were faced with the prob­lem of a dimin­ished social and polit­ical potency … For the first time, we were sent inform­a­tion which answered no ques­tion we had asked, and which, in any case, did not per­mit the right of reply.

{ 4 comments… read them below or add one }

Ron Davison July 31, 2007 at 19:27

I think it is true that most information is curious rather than actionable. But it is also true that sufficient information forms an environment, or context, in which we can then receive actionable information. That is, we need to know lots before we can know which information is worth acting on. Unlike robots, we need context before instruction.

Reply

Eric Goodman August 11, 2007 at 14:36

Yes Ron, but I think part of Postman’s point is that the incoherence of our information overload discourages context and makes a majority of the information we receive INactionable.

Nice post and blog, Adrian. Glad to find other Postman admirers out there. My live music video media critique “Thus Spoke The Spectacle” is influenced largely by his writings, and contains one video in particular (“Now…This”) influenced by and named after a chapter from “Amusing Ourselves To Death.” You can find it on the show’s website at http://thespectacle.net, or on YouTube at http://youtube.com/SpectacleShow. I’m interested in your feedback if you get a chance to have a look.

Eric

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Jason Kemp August 23, 2007 at 03:21

I was just thinking of Postman this week and wrote about him and Technopoly in my latest blog post on innovation and technology. ‘Amusing Ourselves to Death’ was the first good book I had read critiquing media post McLuhan – back in 1985.

Wondered what he’d make of Rupert Murdoch at the Wall St Journal and podcasting, blogging and social networks. He was ahead of his time.

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Adrian Monck August 30, 2007 at 03:44

@Eric – cheers, I’ll go look…sorry for the delay responding, been on hols.
@Jason – great blog. Funny, but when I read Postman in the 80s I wasn’t very impressed. I like him much more now – maybe I’m just getting old!

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