Is fine. The thing that gave it most character, ironically, was not Natasha Kaplinsky but the promo for its long-running Your News segment, which was more impressive than the thin segment that actually aired.
The style is a familiar mix of glossy professionalism up top, and poppy amateurism down bulletin.
Will viewers abandon Emmerdale or Channel 4 News in its favour? Probably not on this showing. The One Show does the couch thing better (well, it can ignore the news even more).
Strange that Sky, which can deliver Ross Kemp in Afghanistan, and Five (which once put art in prime time) have conspired to be so conservative. More thoughts when I have them.