Selling public enlightenment — the lessons of sport

Is it journ­al­ism’s job to inform soci­ety and cheer­lead for polit­ics? I don’t think so, but a lot of people do.

One of the freedoms people seem hap­pi­est to trade for mater­ial prosper­ity is free­dom from polit­ics. But not journ­al­ists. (Per­haps it’s our com­par­at­ive lack of mater­ial prosper­ity.) We love it.

Here is thought­ful journ­al­ist and aca­demic Philip Meyer, retir­ing, on his hopes for the future of journ­al­ism:

We need to learn how to sell enlightened under­stand­ing to the pub­lic so that it can pre­serve its demo­cratic val­ues. The syn­ergy of mass media and mass pro­duc­tion is gone, prob­ably forever. Some­thing strange – and pos­sibly dan­ger­ous — is tak­ing its place.

Do we need to sell polit­ics to the pub­lic to keep demo­cracy tick­ing over?

Journ­al­istic affec­tion and enthu­si­asm for polit­ics does not trans­fer, in the way that — say — enthu­si­asm for sports does.

Maybe our enthu­si­asm is that of a nar­row élite. Here’s Eric Alter­man in the New Yorker:

[T]op report­ers, anchors, and edit­ors nat­ur­ally rose in status to the point where some came to be con­sidered the social equals of the sen­at­ors, Cab­inet sec­ret­ar­ies, and CEOs they repor­ted on. Just as nat­ur­ally, these same report­ers and edit­ors some­times came to identify with their sub­jects, rather than with their readers…

Aside from bien­nial elec­tions fea­tur­ing smal­ler and smal­ler por­tions of the elect­or­ate, polit­ics increas­ingly became a busi­ness for pro­fes­sion­als and a spec­tator sport for the great unwashed…

But hold on a minute, former play­ers (élite mem­bers) often make great com­ment­at­ors on sports. Is this a communication-side problem?

The prob­lem with polit­ics is that it isn’t a very good spec­tator sport. Even at the very highest levels. There are too many people involved. Too few characters.

The ill-policed turf wars of Wash­ing­ton DC are a poor sub­sti­tute for the 90-minute transna­tional con­flicts of European soc­cer leagues.

Mod­ern sports have spent a great deal of time try­ing to fig­ure out how to make them­selves more appeal­ing as spec­tacles. Few of these exer­cises have involved blam­ing the media for the way the sports were reported.

Remem­ber too that pro­fes­sional sports are very much spec­tator events. Lim­ited par­ti­cip­a­tion is no bar­rier to their suc­cess (see For­mula 1). And even where par­ti­cip­a­tion exists (little league soc­cer in the US), it’s no guar­an­tee of the suc­cess of a pro­fes­sional operation.

You can prob­ably see where I’m head­ing. Is demo­cratic polit­ics spec­tacle or par­ti­cip­at­ory pro­cess? As far as the UK goes, I would answer the former (and Alter­man obvi­ously believes that holds for the US).

A few things ham­string any attempts at reform­ing old-fashioned democracies:

  1. Not enough people seem to be inter­ested in expend­ing effort on the process.
  2. An undemo­cratic inter­na­tional order based on states.
  3. Are we sure we want a par­ti­cip­at­ory democracy?

Journ­al­ism isn’t on the list. Sorry.

(This is my monthly Car­ni­val of Journ­al­ism post; the Car­ni­val this month is hos­ted by Will Sul­li­van at Journ­er­d­ism)

4 thoughts on “Selling public enlightenment — the lessons of sport

  1. Adrian, I think you have nailed the biggest dif­fer­ence between the U.K. and the U.S. On my side of the Atlantic, demo­cratic polit­ics is very much a par­ti­cip­at­ory pro­cess. We have everything from a far-right to a far-left, that some­how sur­vived dec­ades of being smothered by our mono­lithic center-left press, and are now com­ing on strong with the Inter­net. Our con­ser­vat­ives are about indi­vidual freedoms, not nation­al­ism and status quo. The pub­lic has pre­ven­ted our lib­eral politi­cians from giv­ing away our sov­er­eignty to insti­tu­tions like the UN and the EU. As you know, I like your news­pa­pers more than ours, but I like our freedoms more than yours. (Steve Boriss, The Future of News)

  2. And I per­son­ally think that we might be more demo­cratic as the final mem­ber of a United States.

    After all, we’re closer than Hawaii…

  3. Adrian, Per­haps. And, I’d cer­tainly be glad to wel­come you in as the new­est Amer­ican. But as for the rest, I’m not sure we’re in need of another “blue state.” :)

  4. Adrian,
    As you will see from my car­ni­val post, I share your scep­ti­cism about ‘using’ media to foster demo­cracy. But I think you are wrong to say that in the past media has not been used to pro­mote polit­ics. That is pre­cisely what Mur­doch wants out of his media hold­ings, so why shouldn’t other people want other kinds of polit­ics out of their media involve­ment?
    cheers
    Charlie

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