Serious journalism — now eat your greens

March 30, 2008

Good to see that the altern­at­ive to my hol­i­day in Corn­wall (think rain, high winds, etc.) was the Berkman con­fer­ence in sunny Los Angeles. But, between sneez­ing and shiv­er­ing, think of the car­bon dividend! Good too to see Brits like Charlie Beck­ett and Neil McIn­tosh ground­ing some of the pro­ceed­ings:

Ser­i­ous journ­al­ism was described … repeatedly, as some­thing akin to like broc­coli, or medi­cine the cit­izenry needs to spoon down, no mat­ter how unpal­at­able, if demo­cracy is to sur­vive. That’s des­pite the fact invest­ig­at­ive, or civic, journ­al­ism is still seen inside the industry as being at the top, most vital top end of what we do. Yet I struggle to think of another industry that views its premium product as some­thing akin to a nasty cough syrup — neces­sary, good for your health, but irre­deem­ably foul-tasting.

{ 2 comments… read them below or add one }

1 Steve March 30, 2008 at 02:49

Excellent insight. And therein lies the problem. Speaking of the U.S. for a moment, had there been more alternative news narratives available in the past few decades, Americans would have long ago pushed away from the table and liberated themselves from their high-chairs in search of more tasty and nutritious alternatives — tired of being force-fed someone else’s idea of what is good for them. That’s what’s happening online now. (Steve Boriss, The Future of News)

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2 Charlie Beckett March 31, 2008 at 10:13

Hi Adrian,
It was classic case (pun intended) of what you call the Chardonnay Syndrome. When journalists create new media businesses they produce what they would like to consume instead of what the public want or need. So you end up producing Pinot Noir when it is Chardonnay that sells. It doesn’t mean you can’t make fine wines, but don’t expect them to dominate the market. It was odd though that the welfare state Brits had to tell Americans about markets,
cheers
Charlie

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