Serious journalism — now eat your greens

Good to see that the altern­at­ive to my hol­i­day in Corn­wall (think rain, high winds, etc.) was the Berkman con­fer­ence in sunny Los Angeles. But, between sneez­ing and shiv­er­ing, think of the car­bon dividend! Good too to see Brits like Charlie Beck­ett and Neil McIn­tosh ground­ing some of the pro­ceed­ings:

Ser­i­ous journ­al­ism was described … repeatedly, as some­thing akin to like broc­coli, or medi­cine the cit­izenry needs to spoon down, no mat­ter how unpal­at­able, if demo­cracy is to sur­vive. That’s des­pite the fact invest­ig­at­ive, or civic, journ­al­ism is still seen inside the industry as being at the top, most vital top end of what we do. Yet I struggle to think of another industry that views its premium product as some­thing akin to a nasty cough syrup — neces­sary, good for your health, but irre­deem­ably foul-tasting.

2 thoughts on “Serious journalism — now eat your greens

  1. Excel­lent insight. And therein lies the prob­lem. Speak­ing of the U.S. for a moment, had there been more altern­at­ive news nar­rat­ives avail­able in the past few dec­ades, Amer­ic­ans would have long ago pushed away from the table and lib­er­ated them­selves from their high-chairs in search of more tasty and nutri­tious altern­at­ives — tired of being force-fed someone else’s idea of what is good for them. That’s what’s hap­pen­ing online now. (Steve Boriss, The Future of News)

  2. Hi Adrian,
    It was clas­sic case (pun inten­ded) of what you call the Chardon­nay Syn­drome. When journ­al­ists cre­ate new media busi­nesses they pro­duce what they would like to con­sume instead of what the pub­lic want or need. So you end up pro­du­cing Pinot Noir when it is Chardon­nay that sells. It doesn’t mean you can’t make fine wines, but don’t expect them to dom­in­ate the mar­ket. It was odd though that the wel­fare state Brits had to tell Amer­ic­ans about mar­kets,
    cheers
    Charlie

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