Democracy, markets and the BBC

BBCI have fre­quently found myself talk­ing to reform-minded indi­vidu­als in the Middle East. Many like the idea of demo­cracy. They admire it. Per­son­ally they are lib­eral, pro­gress­ive, secular.

And yet the closer they are to power — or when hold­ing office — the more they con­cede that the time is not yet ripe. Their work is too import­ant, and the people are too eas­ily led, too poorly edu­cated, too rad­ical, too sectarian.

Speak­ing yes­ter­day at the BBC, I had that feel­ing of Middle East­ern déjà vu. I was talk­ing trust at the Col­lege of Journ­al­ism, and the Q&A moved into the pulse-racing area of BBC governance.

I’d argued that the BBC’s polling on trust was symp­to­matic of its top down, author­it­arian gov­ernance. Author­ity framed the ques­tions, people’s opin­ions were then duly weighed. It was a kind of 19C plebiscitarianism.

What about con­test­ing some of the things at the heart of the BBC? Wasn’t teach­ing people to organ­ise, cam­paign and dis­agree, one of the ways of sus­tain­ing civil soci­ety which is enshrined in the cur­rent BBC charter?

Home Affairs ed Mark Easton, a former col­league, and one of the sharpest BBC journos around, voiced a widely held scep­ti­cism about allow­ing any kind of demo­cratic decision-making into the Beeb. It would des­troy it, he said.

My argu­ment is that the con­test is the pro­cess, and that the BBC could exer­cise a lead­er­ship role in Brit­ish pub­lic life by step­ping mod­estly towards demo­cracy within its gov­ernance. An elec­ted trust? Or per­haps even an elec­ted Director-General?

I had the chance to raise this with BBC Trust chair­man Sir Michael Lyons recently, as he took sound­ings on the future of the corporation.

My two cents? I see it going one these ways:

1) The pub­lic gets let in to bring more dir­ect demo­cractic account­ab­il­ity over resources and pri­or­it­ies, and so legit­im­acy to the licence fee
2) Or the mar­ket gets let in to share the bene­fits and make the BBC into a genu­ine global media leader.

The Dewey–eyed romantic in me would like the first to hap­pen. The real­ist sees the second. Per­haps real innov­a­tion would mean hav­ing both.

9 thoughts on “Democracy, markets and the BBC

  1. > 1) The pub­lic gets let in to bring more dir­ect demo­cractic account­ab­il­ity over resources and pri­or­it­ies, and so legit­im­acy to the licence fee

    Isn’t that the Audi­ence Coun­cils for Eng­land, Scot­land, Wales and sunny North­ern Ire­land — expan­ded from the pre­vi­ous Broad­cast­ing Coun­cils, and now embed­ded in the BBC Charter set­tle­ment — coun­cils’ bring­ing a wide range of licence fee pay­ers’ per­spect­ives to bear on the work of the Trust, and hence on the BBC’s ser­vices in the UK.

    … iden­ti­fic­a­tion of audi­ence pri­or­it­ies for BBC ser­vices (based on feed­back and research within their respect­ive nation) and the assess­ment of the BBC’s per­form­ance against its ser­vice licences, Pub­lic Pur­poses and annual State­ment of Pro­gramme Policies.”

    It’s not the only way that the pub­lic are listened to (by the Trust or the day-to-day Exec­ut­ive), nor the only way that the pub­lic influ­ence the course that the BBC sets, but seems like one of the ways.

    And I guess it’s not abso­lute demo­cracy — but it’s an inten­tional and listened to method of feed­ing audi­ence per­cep­tion and desire into the ser­vices that are fun­ded by everyone’s licence fee.

  2. @Alan — There are plenty of ways the BBC soli­cits pub­lic opin­ion and input but none of them equate to democracy.

    Their nearest ana­logue is the kind of con­sultat­ive des­pot­ism prac­tised in some Gulf states.

    Surely we can do better!

  3. So name one organ­isa­tion — com­mer­cial, pub­lic sec­tor or char­ity — lar­ger than 1000 people that looks demo­cratic? (Cun­ningly, Par­lia­ment is <1000!)

    Does City Uni­ver­sity Lon­don prac­tice abso­lute demo­cracy? Stu­dent Councils?

    I know in the post above you’ve con­signed (1) to the romantic notion bin, but how might you go about intro­du­cing more (informed) demo­cratic say?

    Give Scot­land a ref­er­en­dum on a Scot­tish Six? Allow the NI audi­ence to vote on whether to pour the sports budget into GAA, Foot­ball, or both? I do fancy a bal­loon debate (Big Brother style) to choose the next Blue Peter presenter!

  4. That’s a great argu­ment for not starting…I’d say the BBC is just one big, fat multi-billion pound example of the UK quango-cracy. Or, more politely, in an excel­lent pos­i­tion to occupy a lead­er­ship role in the gov­ernance reform of UK pub­lic life.

    Quango-cracy benefits=low cor­rup­tion, ‘Great and Good’ man­aged inclus­iv­ity.
    Drawbacks=alienating, elit­ist, ener­vat­ing effect on pub­lic life.

    I didn’t become an aca­demic to draw conclusions!

  5. An elec­ted trust/or D-G is at least a start. The issues then are the polit­ics. And polit­ical devol­u­tion might address that from out­side the Brit­ish Broad­cast­ing Corporation…

  6. Pingback: links for 2008-05-31 « A little Jack with that?

  7. Giv­ing licence fee pay­ers a share in the gov­ernance of the BBC wouldn’t change much. The BBC is not a gov­ern­ment depart­ment — it doesn’t need to be “demo­cratic” in this way. It’s not the NHS — its a cre­at­ive, media organisation.

    Licence fee pay­ers don’t care that much about gov­ernance and seem to be happy with what they cur­rently have got. What they do care about is con­tent, pro­grammes, cre­ativ­ity. They need to be given a share in the BBC’s cre­ativ­ity, not its gov­ernance. They need to be let in so that they are a part of the cre­at­ive pro­cess, not the governance.

  8. @Nick Demo­cracy is the point of democracy.

    It doesn’t ‘do’ much for the UK as a whole, but I haven’t heard many people advan­cing that as an argu­ment for dis­pens­ing with it. Reform­ing it, maybe…

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