Democracy, markets and the BBC

May 29, 2008

BBCI have fre­quently found myself talk­ing to reform-minded indi­vidu­als in the Middle East. Many like the idea of demo­cracy. They admire it. Per­son­ally they are lib­eral, pro­gress­ive, secular.

And yet the closer they are to power — or when hold­ing office — the more they con­cede that the time is not yet ripe. Their work is too import­ant, and the people are too eas­ily led, too poorly edu­cated, too rad­ical, too sectarian.

Speak­ing yes­ter­day at the BBC, I had that feel­ing of Middle East­ern déjà vu. I was talk­ing trust at the Col­lege of Journ­al­ism, and the Q&A moved into the pulse-racing area of BBC governance.

I’d argued that the BBC’s polling on trust was symp­to­matic of its top down, author­it­arian gov­ernance. Author­ity framed the ques­tions, people’s opin­ions were then duly weighed. It was a kind of 19C plebiscitarianism.

What about con­test­ing some of the things at the heart of the BBC? Wasn’t teach­ing people to organ­ise, cam­paign and dis­agree, one of the ways of sus­tain­ing civil soci­ety which is enshrined in the cur­rent BBC charter?

Home Affairs ed Mark Easton, a former col­league, and one of the sharpest BBC journos around, voiced a widely held scep­ti­cism about allow­ing any kind of demo­cratic decision-making into the Beeb. It would des­troy it, he said.

My argu­ment is that the con­test is the pro­cess, and that the BBC could exer­cise a lead­er­ship role in Brit­ish pub­lic life by step­ping mod­estly towards demo­cracy within its gov­ernance. An elec­ted trust? Or per­haps even an elec­ted Director-General?

I had the chance to raise this with BBC Trust chair­man Sir Michael Lyons recently, as he took sound­ings on the future of the corporation.

My two cents? I see it going one these ways:

1) The pub­lic gets let in to bring more dir­ect demo­cractic account­ab­il­ity over resources and pri­or­it­ies, and so legit­im­acy to the licence fee
2) Or the mar­ket gets let in to share the bene­fits and make the BBC into a genu­ine global media leader.

The Dewey–eyed romantic in me would like the first to hap­pen. The real­ist sees the second. Per­haps real innov­a­tion would mean hav­ing both.

{ 8 comments… read them below or add one }

1 Alan in Belfast May 29, 2008 at 13:49

> 1) The public gets let in to bring more direct democractic accountability over resources and priorities, and so legitimacy to the licence fee

Isn’t that the Audience Councils for England, Scotland, Wales and sunny Northern Ireland – expanded from the previous Broadcasting Councils, and now embedded in the BBC Charter settlement – councils’ bringing a wide range of licence fee payers’ perspectives to bear on the work of the Trust, and hence on the BBC’s services in the UK.

“… identification of audience priorities for BBC services (based on feedback and research within their respective nation) and the assessment of the BBC’s performance against its service licences, Public Purposes and annual Statement of Programme Policies.”

It’s not the only way that the public are listened to (by the Trust or the day-to-day Executive), nor the only way that the public influence the course that the BBC sets, but seems like one of the ways.

And I guess it’s not absolute democracy – but it’s an intentional and listened to method of feeding audience perception and desire into the services that are funded by everyone’s licence fee.

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2 Adrian Monck May 29, 2008 at 20:27

@Alan – There are plenty of ways the BBC solicits public opinion and input but none of them equate to democracy.

Their nearest analogue is the kind of consultative despotism practised in some Gulf states.

Surely we can do better!

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3 Alan in Belfast May 29, 2008 at 21:58

So name one organisation – commercial, public sector or charity – larger than 1000 people that looks democratic? (Cunningly, Parliament is <1000!)

Does City University London practice absolute democracy? Student Councils?

I know in the post above you’ve consigned (1) to the romantic notion bin, but how might you go about introducing more (informed) democratic say?

Give Scotland a referendum on a Scottish Six? Allow the NI audience to vote on whether to pour the sports budget into GAA, Football, or both? I do fancy a balloon debate (Big Brother style) to choose the next Blue Peter presenter!

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4 Adrian Monck May 29, 2008 at 22:17

That’s a great argument for not starting…I’d say the BBC is just one big, fat multi-billion pound example of the UK quango-cracy. Or, more politely, in an excellent position to occupy a leadership role in the governance reform of UK public life.

Quango-cracy benefits=low corruption, ‘Great and Good’ managed inclusivity.
Drawbacks=alienating, elitist, enervating effect on public life.

I didn’t become an academic to draw conclusions!

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5 Alan in Belfast May 29, 2008 at 22:31

Or to offer suggestions :)

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6 Adrian Monck May 29, 2008 at 22:39

An elected trust/or D-G is at least a start. The issues then are the politics. And political devolution might address that from outside the British Broadcasting Corporation…

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7 Nick Reynolds (BBC) June 2, 2008 at 10:28

Giving licence fee payers a share in the governance of the BBC wouldn’t change much. The BBC is not a government department – it doesn’t need to be “democratic” in this way. It’s not the NHS – its a creative, media organisation.

Licence fee payers don’t care that much about governance and seem to be happy with what they currently have got. What they do care about is content, programmes, creativity. They need to be given a share in the BBC’s creativity, not its governance. They need to be let in so that they are a part of the creative process, not the governance.

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8 Adrian Monck June 2, 2008 at 21:58

@Nick Democracy is the point of democracy.

It doesn’t ‘do’ much for the UK as a whole, but I haven’t heard many people advancing that as an argument for dispensing with it. Reforming it, maybe…

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