Wealth, leisure and the attention economy in the 18C

June 19, 2008

Whistlejacket by George Stubbs (1762)A while back, Clay Shirky (Gin, Tele­vi­sion and Social Sur­plus) invoked 18C Eng­land in arguing that gin was the enabling — and stu­pefy­ing — tech­no­logy of rapid urbanisation.

Tele­vi­sion, he argued, played the same role in — pre­sum­ably, he doesn’t really elab­or­ate — the sub­urb­an­isa­tion of the US in the second half of the 20C. The stu­pefac­tion of gin was chem­ical and pub­licly degrad­ing. The stu­pefac­tion of TV was elec­tronic and the degrad­a­tion? Well, you either stood with Neil Post­man or you went with the flow.

Shirky’s real point is one that would have been famil­iar to those who cam­paigned against gin in the 18C — it robbed people of poten­tially pro­duct­ive time. This time is what Shirky calls the ‘civic surplus.’

It is a very old-fashioned idea re-clothed in elec­tronic fibres — the prob­lem of leis­ure, or indol­ence as they would have put it in the 18C. And it was a prob­lem that mani­fes­ted itself most obvi­ously with the very rich.

Keynes had recog­nised the great chal­lenge that leis­ure presen­ted in Eco­nomic Pos­sib­il­it­ies For Our Grand­chil­dren:

It is a fear­ful prob­lem for the ordin­ary per­son, with no spe­cial tal­ents, to occupy himself…

To judge from the beha­viour and the achieve­ments of the wealthy classes today in any quarter of the world, the out­look is very depressing!

For these are, so to speak, our advance guard — those who are spy­ing out the prom­ised land for the rest of us and pitch­ing their camp there.

For they have most of them failed dis­astrously, so it seems to me — those who have an inde­pend­ent income but no asso­ci­ations or duties or ties — to solve the prob­lem which has been set them.

Keynes was writ­ing in the 1930s, but it is to the 18C that I want to return, spe­cific­ally to the most leis­ured — or indol­ent — class of the period — the Brit­ish aris­to­cracy. From 1700 to 1800 a thou­sand and three people held peerages.

Amongst the most sig­ni­fic­ant of their lord­ships was a man remembered today rather obliquely through a mag­ni­fi­cent paint­ing in London’s National Gal­lery. It is an 11-ft tall pic­ture of a horse painted in 1762 by George Stubbs.

The horse, Whistle­jacket, rears up on a golden can­vas. The greatest prize he won his owner was 2,000 guineas — about a quarter of a mil­lion pounds today — before being retired to stud and wheeled out for the odd picture.

Whistlejacket’s owner didn’t keep horses to win money, although rumour had it that he paid for his mag­ni­fi­cent stables with his win­nings on the turf. His land rent­als alone gave him an annual income that would have run to a few mil­lion a year today.

The race-horse owner was the 2nd Mar­quess of Rock­ing­ham, Charles Wentworth-Watson, twice Brit­ish Prime Min­is­ter, and — in his final term — the man who acknow­ledged the inde­pend­ence of the Amer­ican states. But polit­ics wasn’t even his hobby. That began and ended with the turf.

Some level of polit­ical par­ti­cip­a­tion was required of peers, since a title came with a seat in the upper cham­ber of Par­lia­ment, the House of Lords. But the ‘civic sur­plus’? As one his­tor­ian noted, Rockingham’s rank and immense for­tune gave “to the sobri­ety that comes from con­sti­tu­tional lan­guor the loftier char­ac­ter of saga­cious moderation.”

In the atten­tion eco­nomy of the 18C, interest in the affairs of state of the most power­ful nation on earth struggled to com­pete with the thrill of the race track.

And this is the prob­lem we can­not square. What is the cor­rect amount of time to be enter­tained? Are we amus­ing ourselves to death? And what is the oppor­tun­ity cost of leisure?

The paint­ing of horses, the build­ing of Pal­la­dian stables, breed­ing for the track, the thrill of the wager, vic­tory and defeat. There is the ‘civic surplus.’

But it kept Rock­ing­ham — “the dullest man whom Eng­land ever saw in the rank of first min­is­ter” — happy.

{ 1 comment… read it below or add one }

Mike Hanley June 20, 2008 at 05:48

And what of computer games? They are a constant source of tension in our house between the children who want to play them for 16 hours a day and the parents who don’t want them to. Talk about amusing yourself to death.

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