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“Mathematical equations do not work in media,” [Hinton] said. What works in media is: If the reader and the advertiser don’t like what they’re seeing, then they ain’t going to be coming back.”
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[W]hy was PP using its philanthropic funding to, essentially, subsidize the cost of a segment for 60 Mins, the most financially successful news show in the history of US TV? Second, how can PP be filling a grievous gap in the information available to the
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“Corporate bloggers are apparently struggling to sustain a conversation, while many B2B marketers are failing to realize that good blogging style should resemble a coffee shop conversation, not a whitepaper.”
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“If the Washington Post, which has a very strong brand, can reach people who want sound, thoughtful, balanced journalism — free of cant, free of slant — they will come to The Post in print, online, on mobile phones, expecting those qualities.
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“As much as journalists like to pretend that editors shape newspapers, the real power has always belonged to publishers.”
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