Frank Rich sees the future…

September 1, 2008

NYT colum­nist Frank Rich, who must lack a tiny bit of self-irony, takes aim at the ‘blovi­at­ors’ cov­er­ing the Obama cam­paign. But in the course of his mus­ings a little internet-inspired doubt creeps in. :

Journ­al­ists are still Amer­ic­ans — even if much of our audi­ence doubts that — and in this time of grave uncer­tainty about our nation’s future we may simply be as dis­com­bob­u­lated as every­one else.

We, too, are made anxious and fear­ful by hard eco­nomic times and the pro­spect of wrench­ing change. You­Tube, the medium that has trans­formed our cul­ture and polit­ics, didn’t exist four years ago.

Four years from now, it’s entirely pos­sible that some, even many, of the news­pa­pers and magazines cov­er­ing this cam­paign won’t exist in their cur­rent form, if they exist at all. The Big Three net­work even­ing news­casts, and net­work news divi­sions as we now know them, may also be extinct by then.

It is a telling sign that CBS News didn’t invest in the usual sky box for its anchor, Katie Couric, in Den­ver. It is equally telling that CNN con­sist­ently beat ABC and CBS in last week’s Nielsen rat­ings, and NBC as well by week’s end.

But now that media are being trans­formed at a speed com­par­able to the ever-doubling power of micro­chips, cable’s ascend­ancy could also be as short-lived as, say, the reign of AOL.

Andrew Rasiej, the founder of Per­sonal Demo­cracy Forum, which mon­it­ors the inter­sec­tion of polit­ics and tech­no­logy, points out that when net­works judge their suc­cess by who got the biggest share of the tele­vi­sion audi­ence, “they are still count­ing horses while the world has moved on to count­ing locomotives.”

The Web, in its infin­ite iter­a­tions, is erod­ing all 20th-century media.

Say it ain’t so!

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