How to quote from a press release

Here are two people quoted in a press release.

Dominic Stin­ton of Talk­Talk com­men­ted: “Now we are all exposed to a huge wealth of inform­a­tion every day — not just online but across all media — which makes us bet­ter informed than ever about what’s going in the world. How­ever the inter­net does enable us to access so many dif­fer­ent inter­pret­a­tions of a news story — from FOX News, to Al Jaz­eera and the BBC, mean­ing we can often make a much more informed opin­ion ourselves.

Some of the most inter­est­ing find­ings in this research demon­strate how people have come to rely on the inter­net for news above any other medium, and how much cred­ib­il­ity they give it. Des­pite con­cerns about mis­in­form­a­tion on the web, it seems that people are going to news sources they trust and now view surf­ing the inter­net as much a part of their news routine as watch­ing the even­ing bul­letin on TV.”

Com­ment­ing on the research, former News­round presenter, John Craven, said:

It is amaz­ing how news broad­cast­ing has changed since I star­ted News­round on BBC One in 1972. Hard to believe that at 5pm it was the first tele­vi­sion news bul­letin of the day. Now we have 24 hour news chan­nels on tele­vi­sion and radio and some­thing we could never have dreamed of only a few years ago and the inter­net giv­ing us the latest news the instant we want it. I have always been a news junkie wait­ing for the next big story to break. Now it seems every­one else is, too.

And now quoted in the Tele­graph:

Dominic Stin­ton, from Talk Talk, who com­mis­sioned the sur­vey, said: “We’re all exposed to a huge wealth of inform­a­tion every day which makes us bet­ter informed than ever about what’s going on in the world.”

John Craven, the former presenter of News­round, said: “It’s hard to believe that at 5pm News­round used to be the first tele­vi­sion news bul­letin of the day.

Now we have 24 hours news. I have always been a news junkie — now it seems every­one else is, too.”

And now the Mir­ror:

TalkTalk’s Dominic Stin­ton said: “We’re all exposed to a huge wealth of inform­a­tion every day which makes us bet­ter informed than ever about what’s going in the world.”

Legendary presenter of TV’s News­round John Craven added: “It’s hard to believe that at 5pm News­round used to be the first tele­vi­sion news bul­letin of the day.

Now we have 24 hour news. I have always been a news junkie — now it seems every­one else is, too.”

One thought on “How to quote from a press release

  1. A sound bite quote will never allow for a “However…”-type nuance.
    It’s our (the news consumer’s) own bloody fault. Nuance, to the aver­age news con­sumer, is like pearls for the swines (what with me being a stoo­pit for­rin­ner, I’m not even sure if that’s a known expres­sion in Eng­lish, but it expresses what I think fairly accurately).

    Since the media are cater­ing for us swines these days, I think it’s impossible these days to make a weighted state­ment about a com­plex sub­ject in an inter­view and NOT get ‘malquoted’ in the main­stream media.

    Sad? Yes, far as I’m concerned.

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