Can audiences ever be wrong?

At the BBC Editor’s blog Rod McK­en­zie asks if the Ross and Brand case is an open and shut case?

When we star­ted cov­er­ing the story on News­beat — the audi­ence response was run­ning two-to-one in Ross’s and Brand’s favour — now it’s swelled to six-to-one.

His point is that the younger audi­ences his broad­casts serve don’t share the moral out­rage of older audi­ences. And in draw­ing atten­tion to that dif­fer­ence of opin­ion Rod frames the issue as one of audi­ence out­rage and approval, with the implic­a­tion that there is no ‘moral’ pos­i­tion here, it’s all rel­at­ive. It isn’t.

If a senior exec doesn’t feel this is an ‘open and shut’ case then there really is a broad edit­or­ial ‘cul­tural’ issue to be addressed. The debate for Rod is how his adher­ence to the code works in con­trast to the expect­a­tions of his audience.

For Brand and Ross were clearly in breach of the broad­cast­ing code and the BBC’s own guidelines. These codes are designed to pro­tect the pub­lic. Not in the sense of guard­ing their ears and eyes, but to offer them pro­tec­tion. It is designed to pro­tect eld­erly act­ors and their grand­chil­dren from on-air humi­li­ation and bullying.

This is not a clash of gen­er­a­tions. We might well decide as a soci­ety that we are happy to unleash the Brands and Rosses of the world to pick on whom­so­ever they choose. But we haven’t yet.

And if Radio 1 listen­ers feel so strongly, per­haps they’d like to get together to cam­paign for the code to be changed.

3 thoughts on “Can audiences ever be wrong?

  1. I’m 21 and i agree with this article.…The media should take into a account the younger gen­er­a­tions opin­ion on this issue. Jonathan Ross and Rus­sel Brand are my favour­ite com­ics in the media today, although i agree that the other day’s actions were inap­pro­pri­ate, i do not agree with the word “abuse” that is often used! The way i look at it is Jonathan said some­thing that he would find funny ( clearly other people would to) and you could tell that he regret­ted it imme­di­at­ley, if he would have faltered straight away he would have betrayed his cheeky chap­pie image and as for Rus­sel we all know that he just breathed in and car­ried on. I can’t believe that they inten­ded to cause such uproar and let’s face it …the media has been look­ing for an opor­tun­ity to grab jonathan ever since the 18 mil­lion con­tract.….. which is bang out of order.….….PUBLIC APOLOGY that is all that should happen.

  2. And it was U.K. media policy types who said the U.S. people were prudish over the Janet Jack­son ward­robe mal­func­tion at the Super Bowl half-time show!

  3. A few fur­ther thoughts…

    … I didn’t mean to sug­gest that any­one who is offen­ded by the Brand / Ross calls is prudish…just that people who were offen­ded by the Janet Jack­son epis­ode were unfairly labeled as such.

    Reas­on­able people will disagree…

    And — what about this one?

    http://www.guardian.co.uk/politics/2007/feb/25/uk.media

    That was never aired because — in C4’s opin­ion — it viol­ated the broad­cast code… what a shame…

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