Organise your audience

This post is part of the Carnival of Journalism. Latin victims amongst you will recognise that the carnival’s root, carne vale, translates as ‘meat, farewell.’

And originally carnival was a festival adapted to prepare people for the lean period that followed the exhausting of the meat from animals slaughtered for winter.

So - as we enter a lean period for the news business - the title has a particular, twisted resonance.

My fellow carnivallers are addressing the small, incremental changes to help fuel change at your newsroom. Here’s my two cents.

Stuff the plugins. Go organise your audience. The New Yorker and the Economist run events and debates. Britain’s Daily Telegraph sponsors small literary festivals across its heartland.

If the community your paper serves is losing ways to celebrate its existence, step into the gap.

There. Two cents.

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