Unrequired Reading {30.10.08 to 31.10.08}

October 31, 2008

These are some of the things that have caught my atten­tion lately. It’s a more eclectic mix than just the news busi­ness, but then so’s life:

  • Infomer­cial for Obama Is Big Suc­cess in Rat­ings | NYTimes.com — Tele­vi­sion net­works needed a hit, and Barack Obama gave them one.

    Leslie Moonves, the chair­man of CBS, called the size of the audi­ence “stunning.”

    An infomer­cial on behalf of Mr. Obama was a smash­ing rat­ings suc­cess on Wed­nes­day night, prov­ing to be more pop­u­lar than even the final game of the World Series — and last season’s finale of “Amer­ican Idol.”

  • Jenni Rus­sell: Edit­or­ial staff face acute dif­fi­culties when work­ing with wil­ful on-air tal­ent | Com­ment is free — “This prob­lem goes much fur­ther than a single con­trol­ler. It’s some­thing for which the dir­ector gen­eral and his exec­ut­ives should take respons­ib­il­ity. They are the people driv­ing a ratings-based, competition-obsessed model, which has them sign­ing stars like Ross and then expect­ing people lower down to deal with any fal­lout. To them, Douglas is another pawn. In such crises, the top man­agers go to ground, too scared to put them­selves in the fir­ing line. They evade the fact that their sys­tems devolve all the risk and none of the reward to people at the bot­tom. It’s monu­mental mana­gerial cow­ardice, and it’s where our out­rage should be directed.”
  • How to Use the New Google Web Search RSS Feeds | Read­WriteWeb — “If we were inter­ested in get­ting an RSS feed for Google web search for dis­cov­ery, more than just repu­ta­tion track­ing, we might do an “advanced search,” increase the res­ults dis­played from 10 to 100 and then use Dapper.net to scrape a feed of res­ults from that page.

    All of this is more com­plic­ated than it ought to be, but once you set up even the most basic feed options then you don’t have to think about it again.”

  • Report­ers love the report­ers in Frost/Nixon | Reu­ters — “The tim­ing couldn’t be bet­ter for such a mes­sage of uplift. Journ­al­ists, you may have noticed, are tak­ing a beat­ing on all fronts. There’s Sarah Palin, telling us how she’d rather go dir­ectly to the Amer­ican people instead of through pesky and unne­ces­sary fil­ters; they just get in the way. There’s the Tribune Co., the debt-laden par­ent of the Los Angeles Times, cut­ting meat and bone and the entire animal. And then there’s all the media them­selves telling us, tenden­tiously, how all the other media are too tenden­tious to listen to.

    Amid all this, what could be more com­fort­ing than a reminder — no, a cel­eb­ra­tion — of a time when journ­al­ists mattered, when they didn’t just have the cour­age of their con­vic­tions but used those con­vic­tions to topple lead­ers, and were cel­eb­rated as rock stars for doing so?”

  • Puerile prank that left BBC stars and exec­ut­ives on the ropes | The Guard­ian — “There has been a trend in broad­cast­ing to pro­mote mar­ket­ing fig­ures to run chan­nels and large edit­or­ial depart­ments — the think­ing goes, at least partly, that mar­ket­ing skills are needed to “punch through” and have impact in our digital age. These fig­ures, how­ever, are left exposed when ques­tions of edit­or­ial judg­ment arise.”
  • BBC fails the online Brand dam­age lim­it­a­tion test | curry­bet­dot­net — 29 Octo­ber, 2008 — “I’m sure the BBC’s press officers have been frantic­ally work­ing with the national news­pa­pers all day try­ing to influ­ence what will be in tomorrow’s head­lines. Mean­while, tens of thou­sands of Licence Fee pay­ers will have vis­ited all of these places on bbc.co.uk, and got the firm impres­sion that the BBC wasn’t react­ing to the crisis at all. In ser­vice design terms, the Radio 2 homepage, Rus­sell Brand blog & show pages, and the search engine res­ults are all ‘touch points’ that failed today to deliver the right user experience.”

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