Comments on: The News Media’s Lessons From The Obama Campaign http://adrianmonck.com/2008/11/the-news-medias-lessons-from-the-obama-campaign/ views on the news business Sat, 27 Feb 2010 20:58:02 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Adrian Monck http://adrianmonck.com/2008/11/the-news-medias-lessons-from-the-obama-campaign/comment-page-1/#comment-1555 Adrian Monck Mon, 17 Nov 2008 23:43:03 +0000 http://adrianmonck.com/?p=1972#comment-1555 True indeed. But the fund-raising paid to support that too. And TV ads can't get the vote out. But they can keep your opposition at home... True indeed. But the fund-raising paid to support that too. And TV ads can’t get the vote out. But they can keep your opposition at home…

]]> By: Bryan Murley http://adrianmonck.com/2008/11/the-news-medias-lessons-from-the-obama-campaign/comment-page-1/#comment-1554 Bryan Murley Mon, 17 Nov 2008 23:32:21 +0000 http://adrianmonck.com/?p=1972#comment-1554 Adrian, If Obama had over $600 million, and he spent $18m on live events, and $22m on direct mail, and $22m on fund-raising, and however much on tv ads, that's still a large chunk on administration, posters, etc. Total administrative expenditures for all campaigns ate up a significant amount of dollars <a href="http://www.opensecrets.org/pres08/expenditures.php?cycle=2008" rel="nofollow">Reference</a> Adrian,

If Obama had over $600 million, and he spent $18m on live events, and $22m on direct mail, and $22m on fund-raising, and however much on tv ads, that’s still a large chunk on administration, posters, etc. Total administrative expenditures for all campaigns ate up a significant amount of dollars Reference

]]> By: Adrian Monck http://adrianmonck.com/2008/11/the-news-medias-lessons-from-the-obama-campaign/comment-page-1/#comment-1545 Adrian Monck Mon, 17 Nov 2008 21:01:02 +0000 http://adrianmonck.com/?p=1972#comment-1545 I don't disagree, but I was following the money - and he didn't have to spend $160m on that part of the campaign. I don’t disagree, but I was following the money - and he didn’t have to spend $160m on that part of the campaign.

]]> By: Bryan Murley http://adrianmonck.com/2008/11/the-news-medias-lessons-from-the-obama-campaign/comment-page-1/#comment-1543 Bryan Murley Mon, 17 Nov 2008 20:54:27 +0000 http://adrianmonck.com/?p=1972#comment-1543 Adrian, I have to disagree with you here. You miss one very important piece of the puzzle: the ground game. Think back to the Iowa caucuses, where Obama blanketed the state with volunteers and staff while Clinton relied on traditional media spending. Or Indiana, where Obama had something like 50 offices to McCain's handful. And in the final days of the campaign, Obama volunteers used phone lists to contact voters in swing states. I was contacted numerous times by the campaign volunteers to drive people to the polls or make phone calls or canvass in a neighboring swing state. That's as crucial as TV advertising, IMHO. Adrian, I have to disagree with you here. You miss one very important piece of the puzzle: the ground game. Think back to the Iowa caucuses, where Obama blanketed the state with volunteers and staff while Clinton relied on traditional media spending. Or Indiana, where Obama had something like 50 offices to McCain’s handful.

And in the final days of the campaign, Obama volunteers used phone lists to contact voters in swing states. I was contacted numerous times by the campaign volunteers to drive people to the polls or make phone calls or canvass in a neighboring swing state.

That’s as crucial as TV advertising, IMHO.

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