Message to dying newspapers: localities are NOT communities

A very long time ago, when I had just moved to Lon­don and was still rather excited by the fact that I was worldly, hip and lib­eral, I asked a gay friend (who was ori­gin­ally from North­ern Ire­land) what the “scene” was like in Bel­fast.

He gave me the with­er­ing look my ques­tion deserved, and shook his head.

What do you f@*$ing think?”

Indeed. I had come to Lon­don to escape the nar­row life oppor­tun­it­ies of the “com­munity” into which I was born. He had come to Lon­don to escape his family’s denial and dis­ap­proval, and the con­tempt and thug­gery of his “community.”

And what has that little tale to do with the future of the news media? Well, it might serve as a reminder that loc­al­ity is not com­munity. My friend had to travel to Lon­don to find a com­munity. Grow­ing up, I read to find one.

US news­pa­per gloom

The Guard­ian’s Charles Arthur has a gloomy post on the future of newspapers.

San Fran­cisco may lose the Chron­icle, Den­ver has lost it’s major paper. The United States will lose an awful lot of these news­pa­pers and — I pre­dict — end up with a stronger, but smal­ler leg­acy national news media.

Nick Carr argues that there is an over­sup­ply of news. Cer­tainly the per­ceived advant­ages of own­er­ship (polit­ical, social etc.) can lead to uneco­nomic pro­vi­sion (cf. the sub­sidies that keep the New York Post or Al Jaz­eera in busi­ness). But given the amount of agency mater­ial clog­ging news aggreg­at­ors it’s hard to argue that there’s an oversupply.

Take Great Yar­mouth, where I grew up. Nearly 50,000 people live there. A Google News UK search brings up around 250+ stor­ies for Feb­ru­ary 2008, mostly drawn from local weekly the Great Yar­mouth Mer­cury.

When I checked, the site had 17 clas­si­fied ads online. And the top story?

The Co-operative has become the first super­mar­ket to stock Fairtrade Palestinian olive oil — the first Palestinian product to receive Fairtrade certification.

The Equal Exchange Fairtrade Palestinian Extra Vir­gin Olive Oil will be avail­able in Anglia Co-operative’s lar­ger stores, includ­ing the Rain­bow Food­store in Bradwell.

Hardly an “over­sup­ply” of news, although that par­tic­u­lar story is the news equi­val­ent of a sui­cide note… It’s true that not enough people search for news about a place called Great Yar­mouth.

I’ve argued before (des­pite the evid­ence imme­di­ately above) that news con­tent suf­fers from a demand-side prob­lem — that there’s little incent­ive for most people to be well-informed on pub­lic policy top­ics, bey­ond the social trans­ac­tion value (and that dic­tates a lot of news-framing which uses fear or dis­gust to pro­voke interest and reaction).

Still, in the UK, polit­ical devol­u­tion has not proved a suf­fi­ciently demand-side incent­ive to sus­tain news­pa­per read­er­ship.

And polit­ics remains com­mit­ted to geo­graphy. Per­haps politi­cians need that mes­sage too: loc­al­it­ies are NOT communities.

3 thoughts on “Message to dying newspapers: localities are NOT communities

  1. Your premise is wrong: your friend might not have found much of a gay com­munity in Bel­fast, but that doesn’t mean he wasn’t part of a sport­ing com­munity or a music scene.

    People can belong to many over­lap­ping com­munit­ies and that includes localities.

    As the proud win­ner of a Great Yar­mouth Mer­cury pen for writ­ing pieces for its School Reporter page many years ago, I’ll agree that rehash­ing a press release on olive oil isn’t the title’s finest hour but other stor­ies on the site include a bank raid and a piece on the bor­ough council’s hous­ing situation.

    These are stor­ies that affect a local com­munity — as is its long-running cam­paign to improve the A47, the main road into the town. Gay or straight, you are affected if the place you live has poor trans­port links; your loc­al­ity is a com­munity because you have com­munal interests.

    (On a side point, as I work for the Mercury’s pub­lish­ers I can tell you that our cur­rent web sys­tem orders stor­ies by date rather than import­ance, so the olive oil tale wasn’t really the ‘top’ story just the last one pub­lished. We know that’s not good enough, and we’re fix­ing it.)

  2. Thanks for the com­ment James.

    As someone Yar­mouth born (well, Cob­holm actu­ally), I fear the A47 will be ter­rible from Acle long after the inter­net has come and gone…

  3. I’m Amer­ican; and in my worst moments I think maybe we’re reach­ing a deep trough in our rep­res­ent­at­ive demo­cracy which might take a gen­er­a­tion or two to climb out of.
    Whatever the con­tin­ent or paper, even the Greater Yar­mouth Mer­cury or the Kotch­ford Knob Cour­ier there is always plenty of cause for the local cub reporter to parse and trans­mit the impact of national legis­la­tion, policy, or eco­nomic prob­lems loc­ally.
    Many of the papers in Amer­ica are saddled with idle and react­ive baby boomer man­agers who we can only pray will be forced to pas­ture before long.
    But part of the prob­lem is the indig­nant arrog­ance of much of the pub­lic towards local journ­al­ism, and a tend­ency cri­ti­cize the papers for push­ing an agenda or try­ing to sell cop­ies. Part of journ­al­ism is “fram­ing the news” and provid­ing facts for people(in Lon­don and Yar­mouth) who would oth­er­wise have to ima­gine their own news­pa­per each morn­ing.
    More than any­thing, I hope the pub­lic hopes to keep some kind of cur­rent inform­a­tion besides the movie and bus timetables.
    When it is done well, it can almost feel worth the effort of provid­ing timely and import­ant news when a dis­cern­ing cit­izen.
    “there’s little incent­ive for most people to be well-informed on pub­lic policy top­ics, bey­ond the social trans­ac­tion value (and that dic­tates a lot of news-framing which uses fear or dis­gust to pro­voke interest and reac­tion).“
    If I think I fol­low your point about “social trans­ac­tion value” cor­rectly (and I’m not sure I do), A) people only read about pub­lic policy to dine out on it or to look mod­er­ately intel­li­gent? or B)News organ­iz­a­tions choose news (crime, scan­dal, etc.) that invokes panic and cater­ing to people’s more sala­cious tastes?
    Some­times it gets exhaust­ing for journ­al­ists to look at all self-styled com­ment­ary about them­selves and try to learn some­thing from it.
    Inside Look­ing Out

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