Message to dying newspapers: localities are NOT communities

February 27, 2009

A very long time ago, when I had just moved to Lon­don and was still rather excited by the fact that I was worldly, hip and lib­eral, I asked a gay friend (who was ori­gin­ally from North­ern Ire­land) what the “scene” was like in Bel­fast.

He gave me the with­er­ing look my ques­tion deserved, and shook his head.

What do you f@*$ing think?”

Indeed. I had come to Lon­don to escape the nar­row life oppor­tun­it­ies of the “com­munity” into which I was born. He had come to Lon­don to escape his family’s denial and dis­ap­proval, and the con­tempt and thug­gery of his “community.”

And what has that little tale to do with the future of the news media? Well, it might serve as a reminder that loc­al­ity is not com­munity. My friend had to travel to Lon­don to find a com­munity. Grow­ing up, I read to find one.

US news­pa­per gloom

The Guard­ian’s Charles Arthur has a gloomy post on the future of newspapers.

San Fran­cisco may lose the Chron­icle, Den­ver has lost it’s major paper. The United States will lose an awful lot of these news­pa­pers and — I pre­dict — end up with a stronger, but smal­ler leg­acy national news media.

Nick Carr argues that there is an over­sup­ply of news. Cer­tainly the per­ceived advant­ages of own­er­ship (polit­ical, social etc.) can lead to uneco­nomic pro­vi­sion (cf. the sub­sidies that keep the New York Post or Al Jaz­eera in busi­ness). But given the amount of agency mater­ial clog­ging news aggreg­at­ors it’s hard to argue that there’s an oversupply.

Take Great Yar­mouth, where I grew up. Nearly 50,000 people live there. A Google News UK search brings up around 250+ stor­ies for Feb­ru­ary 2008, mostly drawn from local weekly the Great Yar­mouth Mer­cury.

When I checked, the site had 17 clas­si­fied ads online. And the top story?

The Co-operative has become the first super­mar­ket to stock Fairtrade Palestinian olive oil — the first Palestinian product to receive Fairtrade certification.

The Equal Exchange Fairtrade Palestinian Extra Vir­gin Olive Oil will be avail­able in Anglia Co-operative’s lar­ger stores, includ­ing the Rain­bow Food­store in Bradwell.

Hardly an “over­sup­ply” of news, although that par­tic­u­lar story is the news equi­val­ent of a sui­cide note… It’s true that not enough people search for news about a place called Great Yar­mouth.

I’ve argued before (des­pite the evid­ence imme­di­ately above) that news con­tent suf­fers from a demand-side prob­lem — that there’s little incent­ive for most people to be well-informed on pub­lic policy top­ics, bey­ond the social trans­ac­tion value (and that dic­tates a lot of news-framing which uses fear or dis­gust to pro­voke interest and reaction).

Still, in the UK, polit­ical devol­u­tion has not proved a suf­fi­ciently demand-side incent­ive to sus­tain news­pa­per read­er­ship.

And polit­ics remains com­mit­ted to geo­graphy. Per­haps politi­cians need that mes­sage too: loc­al­it­ies are NOT communities.

{ 3 comments… read them below or add one }

1 James Goffin February 28, 2009 at 20:25

Your premise is wrong: your friend might not have found much of a gay community in Belfast, but that doesn’t mean he wasn’t part of a sporting community or a music scene.

People can belong to many overlapping communities and that includes localities.

As the proud winner of a Great Yarmouth Mercury pen for writing pieces for its School Reporter page many years ago, I’ll agree that rehashing a press release on olive oil isn’t the title’s finest hour but other stories on the site include a bank raid and a piece on the borough council’s housing situation.

These are stories that affect a local community – as is its long-running campaign to improve the A47, the main road into the town. Gay or straight, you are affected if the place you live has poor transport links; your locality is a community because you have communal interests.

(On a side point, as I work for the Mercury’s publishers I can tell you that our current web system orders stories by date rather than importance, so the olive oil tale wasn’t really the ‘top’ story just the last one published. We know that’s not good enough, and we’re fixing it.)

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2 Adrian Monck February 28, 2009 at 20:35

Thanks for the comment James.

As someone Yarmouth born (well, Cobholm actually), I fear the A47 will be terrible from Acle long after the internet has come and gone…

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3 Lionel B. Kirsh March 10, 2009 at 05:53

I’m American; and in my worst moments I think maybe we’re reaching a deep trough in our representative democracy which might take a generation or two to climb out of.
Whatever the continent or paper, even the Greater Yarmouth Mercury or the Kotchford Knob Courier there is always plenty of cause for the local cub reporter to parse and transmit the impact of national legislation, policy, or economic problems locally.
Many of the papers in America are saddled with idle and reactive baby boomer managers who we can only pray will be forced to pasture before long.
But part of the problem is the indignant arrogance of much of the public towards local journalism, and a tendency criticize the papers for pushing an agenda or trying to sell copies. Part of journalism is “framing the news” and providing facts for people(in London and Yarmouth) who would otherwise have to imagine their own newspaper each morning.
More than anything, I hope the public hopes to keep some kind of current information besides the movie and bus timetables.
When it is done well, it can almost feel worth the effort of providing timely and important news when a discerning citizen.
“there’s little incentive for most people to be well-informed on public policy topics, beyond the social transaction value (and that dictates a lot of news-framing which uses fear or disgust to provoke interest and reaction).”
If I think I follow your point about “social transaction value” correctly (and I’m not sure I do), A) people only read about public policy to dine out on it or to look moderately intelligent? or B)News organizations choose news (crime, scandal, etc.) that invokes panic and catering to people’s more salacious tastes?
Sometimes it gets exhausting for journalists to look at all self-styled commentary about themselves and try to learn something from it.
Inside Looking Out

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