The IdeasBrothers blog has uncovered a novel written by an advertising planner.

In a penthouse apartment on the right side of town, a 28‐54 year old man called Dan tried to control his breathing. Someone or something was moving about downstairs. He listened intently. There it was again. In the inky dark, the sound had real cut‐through compared to the thousands of messages he was bombarded with through multiple channels each day.

My favourite bit?

Dan looked around for a weapon. There was nothing heavy but he found his 5.2 megapixel mobile phone in the hall. Even if he couldn’t stop the intruder he could at least create a piece of content to upload and share with his friends online.