Political consultancy and the Mitt Romney video

September 18, 2012

The New York­er has an inter­est­ing piece about the inven­tion of polit­ic­al con­sultancy.

It sprang imme­di­ately to mind when I read this quote from Mitt Rom­ney, in a tran­script of a secretly recor­ded video at a fund-raiser:

I have a very good team of extraordin­ar­ily exper­i­enced, highly suc­cess­ful con­sult­ants, a couple of people in par­tic­u­lar who have done races around the world. I didn’t real­ize it. These guys in the US–the Karl Rove equivalents–they do races all over the world: in Armenia, in Africa, in Israel. I mean, they work for Bibi Net­an­yahu in his race. So they do these races and they see which ads work, and which pro­cesses work best, and we have ideas about what we do over the course of the cam­paign. I’d tell them to you, but I’d have to shoot you…

Inter­est­ing to see which pro­cesses will work best after this.

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