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Before broadcasting, people read to one another to pass the time. Scary thought, eh? Embedded in popular fiction are examples not only of the practice, but also of its use in influencing an audience. Take this example, from P.G.Wodehouse. The devious spin merchant is, of course, Jeeves who suggests its employ to effect a marriage between […]
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Three things had me thinking, as I re-read Old Media Seek To Know Google Not Just Fear It: The genius of Google has been to couple search and advertising more effectively than anyone else. Its key word and contextual ad placements — mimicked by other Internet companies — have been nibbling away at the revenue base […]
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From Tom Abate: Summarizing a report from the Internet Advertising Bureau in conjunction with PricewaterhouseCoopers, MediaPost writes: “Internet ad spending remained concentrated among the top 10 sellers online, which accounted for 70 percent of all money spent. Ninety-one percent of all ad dollars online were spent with publishers in the top 50… Search (41%), banners/display (21%) […]
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Rosie Boycott (onetime–Indie editor) got dumped from Hell’s Kitchen last night. With her final words, she summarised the difference between running a newspaper and a restaurant: in a restaurant you want to serve the same piece of lemon tart every night, on a newspaper you want every story to be different…it keeps you endlessly amused. What an unwittingly perceptive analysis […]
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My holiday entertainment was watching an endless caravan of rain clouds cross the skies of a Breton peninsula. As an occasional diversion, I read a French guide book from 1909. Its pages were full of ads for grand hotels with casinos and spas where automobiles could be hired and fun could be had. All just five years before […]
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A brief account of how network bosses make money from Dan Lyons at Forbes, aka Fake Steve Jobs: What the fuck is a television network? It’s a system of affiliates designed to help carry a broadcast signal across the wide continent of America on airwaves and into television sets owned by millions of people. In essence, you are […]
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Vacation here http://bit.ly/ccqZAHTweetcation...#Football: The economics of referees http://is.gd/dBNIcFacebook demographics http://is.gd/dBNcxFlipboard even if tweet deck's bloody autofill didn't change it