Does this sound familiar?
Communities and even entire countries seem to have less and less control of their own destinies. Traditional power structures are baffled by below-replacement fertility rates, illegal immigration and massive currency flows. Continue reading
I have seen the future of advertising. It sucks. Perhaps it slurps and burps too. Anheuser-Busch has created a dedicated TV channel for Budweiser. It’s betting that lovers of the gassy brew will not want to watch TV sports, internet pornography and Jon Stewart. Instead they’ll watch three attractive young women perform makeovers on the kind of fat losers who would get dates if they didn’t spend so much time imbibing gassy alcoholic beverages (What Girls Want), and a fake “fake news” quiz called Hardly News. Hard news, Hardly News? Get it?
The Anheuser-Busch people have spent a lot of money on bud.tv. It looks almost convincing, and yet…it’s charmless corporate crap. Shame. The idea sounds so smart. But it’s all about the execution.
If the Budweiser people wanted to know how to make a corporate channel work they should have talked to the AJE folks…