I know I do it, but there’s a mildly annoying habit in writing of ‘naming and claiming’. Something teetering on the precipice of ‘the bleeding obvious’ is headlined and wrapped up and presented as a novelty. I call this habit the Monck Method.
I was reminded of it re-reading Nick Carr’s piece on unbundling content from advertising in newspapers, published a few months ago. Here it is: Continue reading
