Detroit

Does mar­ket­ing offer any insights into busi­ness prob­lems — espe­cially those of the news busi­ness? Most old school journ­al­ists would put mar­keters in with snake oil sales­men, but mar­keters can be savvy ana­lysts. Ignore them at your peril. Here’s mar­ket­ing ace — and my old Dean from Lon­don Busi­ness School — John Quelch ana­lys­ing what went […]

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