Whatever ones views of the rights and wrongs, Israel’s media operation to accompany its Gaza offensive has been an object lesson in the uses and limitations of War 2.0.
Talking to a senior Middle Eastern diplomat yesterday, and to a friend reporting from (or stuck) in Jerusalem, there is a (very) grudging — respect is the wrong word, but it’ll have to do — for the perceived “success” of Israel’s Gaza media campaign.
So let’s unpick it a little. At the most fundamental level, Israel benefits from a very simple message: whatever happens in Gaza is simply the tragic but inevitable consequence of years of rocket attacks. Continue reading