Does mar­ket­ing offer any insights into busi­ness prob­lems — espe­cially those of the news busi­ness? Most old school journ­al­ists would put mar­keters in with snake oil sales­men, but mar­keters can be savvy ana­lysts. Ignore them at your peril.

Here’s mar­ket­ing ace — and my old Dean from Lon­don Busi­ness School — John Quelch ana­lys­ing what went wrong for Gen­eral Motors: Con­tinue read­ing →