Transnational news traffic

So is online help­ing Brit­ish journ­al­ism col­on­ise the US? Fish­bowlNY’s take on a Guard­ian piece cer­tainly makes it look that way:

# The Daily Mail saw online traffic increase 31% for Mail Online com­pared to 01/07.
# The Guard­ian’s traffic increased by 25.5%.
# Rupert Murdoch’s highbrow/lowbrow Times of Lon­don and The Sun saw traffic up 38% and 40% respect­ively.
# A stag­ger­ing 65% jump in web traffic for The Tele­graph

So, apart from a shared lan­guage and Matt Drudge, what might be driv­ing the transna­tional traffic uptick?

  • In celebrity news, big estab­lished mar­kets — remem­ber Splash emerged in L.A. to ser­vice Britain’s tabloids
  • In elec­tion cov­er­age, none of the sens­it­iv­it­ies or respons­ib­il­it­ies of U.S. outlets

It’s prob­ably that simple.

And a reminder too that people are not drawn to journ­al­ism for information.

David Leigh on the future of reporting

Friends of Anthony Sampson gathered last night to hear the new pro­fessor who has a chair in his name, David Leigh of the Guard­ian. There were over four hun­dred people pack­ing the venue — stand­ing room only — for his inaug­ural lec­ture, The End of the Reporter.

Iron­ic­ally, David doesn’t lec­ture to the masses at all in real life. He runs small work­shops and classes, coach­ing and ment­or­ing a new gen­er­a­tion in the tech­niques of invest­ig­at­ive reporting.

These are valu­able skills, once sus­tained by news­pa­pers and tele­vi­sion com­pan­ies, now — in part — by donors, and not-for-profit insti­tu­tions like universities.

Here is some of what he had to say:

I was quite sur­prised the other day, when tot­ting up the stuff I per­son­ally do in news­pa­pers, to real­ize that the reporter does have a bit of an influ­ence. We wrote about the way that tax-dodgers with private jets can pre­tend to live in Monaco, but still work four days a week in a Lon­don office. (The trick was that, when it’s tot­ting up res­id­ence days, the Inland Rev­enue doesn’t count the day of travel out or the day of travel back. That made sense in the days of steam – but not when you can com­mute to Lon­don in 90 minutes.) The gov­ern­ment now says it will stop up the loophole.

We wrote some rather sav­age art­icles about plans to restrict use of the Free­dom of Inform­a­tion Act. They dropped the plans.

We explained how NHS patient records were going to be put on a national data­base with no right to opt out. The scheme was reformed.

And of course, Rob Evans and I wrote lit­er­ally scores of art­icles detail­ing the cor­rupt influ­ence of the defence ministry’s arms sales depart­ment on bribery over­seas. The gov­ern­ment now says it will shut the depart­ment down.

There’s only one reason why these stor­ies have an effect. I like to think, of course, it’s down to our own extreme per­sonal bril­liance. But it’s not. It’s because a story on the front page of the Guard­ian car­ries clout.

And that’s per­haps one of the biggest dangers of the media revolu­tion. When the media frag­ment – as they will – and splinter into a thou­sand web­sites, a thou­sand digital chan­nels – all weak fin­an­cially – then we’ll see a severe reduc­tion in the power of each indi­vidual media out­let. The reporter’s voice will struggle to be heard over the caco­phony of a thou­sand other voices.

And politi­cians will no longer fear us.

If that sounds gloomy, be assured that David is not a doom-monger.

Any­one who has like him, put life and live­li­hood on the line in right­eous pur­suit of journ­al­istic prey, knows that our sec­u­lar priest­hood doesn’t just need a con­greg­a­tion right now — it also needs its rep­res­ent­at­ives to keep the faith.