Journalism

Portrait of a journalist

December 27, 2008

The strange subtheme of David Samuels’ New Yorker portrait of John Coster-Mullen, a man obsessed with the truth about the first atomic bombs, is actually journalism itself:

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If I had to make a guess at the one, cardinal, sacrosanct, unbreakable rule of public relations it would probably be: never take credit. Does everyone obey this rule? Well, take a look at PR man Leo Hoffman, of this outfit, taking credit.

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Like Jeff Jarvis, Charlie Beckett, and Richard Sambrook, I too was at Ditchley recently for a conference on the media and democracy. Present company excepted, it brought together a fascinating and lively group of people (not always the case at conferences). Sir Jeremy Greenstock, formerly Britain’s man at the UN and in Iraq (and someone […]

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Does marketing offer any insights into business problems – especially those of the news business? Most old school journalists would put marketers in with snake oil salesmen, but marketers can be savvy analysts. Ignore them at your peril. Here’s marketing ace – and my old Dean from London Business School – John Quelch analysing what […]

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