Journalism

Portrait of a journalist

December 27, 2008

The strange sub­theme of Dav­id Samuels’ New York­er por­trait of John Cost­er-Mul­len, a man obsessed with the truth about the first atom­ic bombs, is actu­ally journ­al­ism itself:

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If I had to make a guess at the one, car­din­al, sac­rosanct, unbreak­able rule of pub­lic rela­tions it would prob­ably be: nev­er take cred­it. Does every­one obey this rule? Well, take a look at PR man Leo Hoff­man, of this out­fit, tak­ing cred­it.

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Like Jeff Jar­vis, Charlie Beck­ett, and Richard Sam­brook, I too was at Ditch­ley recently for a con­fer­ence on the media and demo­cracy. Present com­pany excep­ted, it brought togeth­er a fas­cin­at­ing and lively group of people (not always the case at con­fer­ences). Sir Jeremy Green­stock, formerly Britain’s man at the UN and in Iraq (and someone who speaks in […]

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Does mar­ket­ing offer any insights into busi­ness prob­lems — espe­cially those of the news busi­ness? Most old school journ­al­ists would put mar­keters in with snake oil sales­men, but mar­keters can be savvy ana­lysts. Ignore them at your per­il. Here’s mar­ket­ing ace — and my old Dean from Lon­don Busi­ness School — John Quelch ana­lys­ing what […]

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