My chums — the Car­ni­vores of Journ­al­ism (read in tooth and claw) — are rip­ping apart the les­sons for the news media from the online elect­oral cam­paign­ing of President-elect Barack Obama.

Here’s my mes­sage for the old news media. You missed a rev­enue stream. Auc­tion endorsements.

Don’t be fooled by the SMS and Face­book wrap­pers. This is not the Paypal pub­lic sphere. We’re not all friends and Obama didn’t twit­ter his way to the White House. Con­tinue read­ing →