A sign that the cit­izen CEO phe­nomenon has gone main­stream — the Tele­graph has signed up a couple of new busi­ness blog­gers for Davos. One of them is WPP boss Mar­tin Sor­rell. He hasn’t arrived yet, but here he is reflect­ing on the cur­rent mar­ket crisis and new media:

Not only a dis­con­nec­tion between the fin­an­cial mar­kets and the real world at the moment, but the new media world too.

All new media mod­els seem to depend on advert­ising for their future, but very few are will­ing to reveal their advert­ising rev­en­ues. Mon­et­ising, or in Eng­lish mak­ing money, is dif­fi­cult, espe­cially with social com­munit­ies, when they don’t join up for com­mer­cial reas­ons and really want to con­nect. What we used to call writ­ing let­ters to one another.

When asked what rev­en­ues, costs, profits and cash flow are, few respond coher­ently. The odds of suc­cess are still 1 in a 100, as Gen­eral Doriot used to say. Some­times it seems that its sardines for buy­ing and selling, not for eating!

Inter­est­ing to see how the dis­patches run once the Forum is up and running.