Posts tagged as:

online advertising

Online audience growth: not a solution to newspapers’ problems?

Monday, 8 December, 2008

There’s an interesting look at the problems of newspapers online by Robert Ivan at Seeking Alpha, focusing on the New York Times. I don’t know about the assumptions - I’ve seen the cost of the NYT’s newsgathering put at $200m - and I’ve simplified it a little, but here it is:
Despite the highest readership of any […]

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Microsoft to Newspapers: You made information free. For Google.

Thursday, 20 November, 2008

Microsoft’s top Intellectual Property chap, Tom Rubin, had some interesting points to make at the UK AOP:
Starting back in the early 1990s, some leading Internet pundits espoused the motto “information wants to be free” and implored content owners to simply give away their content and monetize it through secondary means – such as concerts and tee-shirts […]

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The News Media’s Lessons From The Obama Campaign

Monday, 17 November, 2008

My chums - the Carnivores of Journalism (read in tooth and claw) - are ripping apart the lessons for the news media from the online electoral campaigning of President-elect Barack Obama.
Here’s my message for the old news media. You missed a revenue stream. Auction endorsements.
Don’t be fooled by the SMS and Facebook wrappers. This is not the […]

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