Here is an edited ver­sion of Rupert Mur­doch’s Boyer lec­ture — The Future of News­pa­pers: Mov­ing Bey­ond Dead Trees. One word sum­mary? Brands.

But here it is:

Too many journ­al­ists seem to take a per­verse pleas­ure in rumin­at­ing on their pending demise. I know indus­tries that are today facing stiff new com­pet­i­tion from the inter­net: banks, retail­ers, phone com­pan­ies and so on. But these sec­tors also see the inter­net as an extraordin­ary oppor­tun­ity. But among our journ­al­istic friends are some mis­guided cyn­ics who are too busy writ­ing their own obit­u­ary to be excited by the oppor­tun­ity. Con­tinue read­ing →