I missed this from biz school prof Kevin Dooley back in August, 2008:

[H]ow are polit­ical blogs the same or dif­fer­ent from MSM? Through Wonko­sphere, we have noticed that polit­ical blogs are con­sumed in much the same man­ner as main­stream media is, which indic­ates that read­ers treat polit­ical blogs not as sep­ar­ate from, but rather as part of, main­stream media. Wonko­sphere traffic is greatest on Monday, and tends to peak before break­fast, lunch and din­ner, i.e. when people are cruis­ing on the net to end a por­tion of their work day. Blogs act as news­pa­pers for most. Con­tinue read­ing →