Tag: print advertising

  • Newspaper cost structure

    Being a TV person, I’m curious about the cost structure of print newspaper operations. Over at the Monday Note, Frédéric Filloux writes: In a typical operation, the biggest costs are industrial ones: around 25%-35% for paper and printing; another 30%-40% for distribution; around 18-25% for editorial; the remaining 10-15% are for administrative and marketing expenditures.

  • The return of content (subscription not included)

    About twenty years ago, I went to a farewell dinner for a young man who was leaving the UK to head for Korea. As a news action junkie, I was baffled. The Soviet Empire was in crisis. The Middle East in turmoil. And this guy was going to Seoul for the Financial Times? Still, gnawing…