Posts tagged as:

print advertising

Newspaper cost structure

December 10, 2008

Being a TV person, I’m curious about the cost structure of print newspaper operations. Over at the Monday Note, Frédéric Filloux writes:
In a typical operation, the biggest costs are industrial ones: around 25%-35% for paper and printing; another 30%-40% for distribution; around 18-25% for editorial; the remaining 10-15% are for administrative and marketing expenditures.

Hi, Adrian here. If […]

{ 1 comment }

The return of content (subscription not included)

October 13, 2008

About twenty years ago, I went to a farewell dinner for a young man who was leaving the UK to head for Korea. As a news action junkie, I was baffled. The Soviet Empire was in crisis. The Middle East in turmoil. And this guy was going to Seoul for the Financial Times?
Still, gnawing away was […]

{ 0 comments }