Being a TV person, I’m curious about the cost structure of print newspaper operations. Over at the Monday Note, Frédéric Filloux writes: In a typical operation, the biggest costs are industrial ones: around 25%-35% for paper and printing; another 30%-40% for distribution; around 18–25% for editorial; the remaining 10–15% are for administrative and marketing expenditures.
What if you had a newspaper with a guaranteed geographic and social community, no distribution costs, no staff costs, and only printing to pay for. Could you keep it going without taking it online? Try and solve the real-life business conundrum below. We think that having an independent press has made a difference to the university — and printing the […]