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public relations strategy

Public relations: pros and cons of the open-door policy

July 2, 2008

Jonathan Rauch, writing about GM’s electric car project - the Volt - has an excellent example of the PR risks that go with an open-door media policy (a strategy that almost all journalists would advocate).
Rauch locates his own piece within GM’s public relations strategy (in the print edition there’s an ad for the Volt, complete […]

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