If I had to make a guess at the one, cardinal, sacrosanct, unbreakable rule of public relations it would probably be: never take credit.
Does everyone obey this rule? Well, take a look at PR man Leo Hoffman, of this outfit, taking credit. Continue reading
British writer Nick Davies is an inspiration to a lot of young journalists, and rightly so (you can read more of his writing on social issues here). But now he has moved from covering drugs and criminal justice to report on journalism. And in doing so, he commissioned some research to back up his criticisms and analysis. Continue reading