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If I had to make a guess at the one, cardinal, sacrosanct, unbreakable rule of public relations it would probably be: never take credit.
Does everyone obey this rule? Well, take a look at PR man Leo Hoffman, of this outfit, taking credit.
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British writer Nick Davies is an inspiration to a lot of young journalists, and rightly so (you can read more of his writing on social issues here). But now he has moved from covering drugs and criminal justice to report on journalism. And in doing so, he commissioned some research to back up his criticisms […]
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A blog about how we inform ourselves and why: journalism, the media, news, communications and information
“Let there be no doubt that whatever sacrifices we journalists make, they are not made for our own glory or enrichment: they are made for you. Whether you deserve their sacrifice is another matter.”
Lasantha Wickrematunga
