Of journalism and elephants

Seamus McCauley responds to Ryan Sholin and tells it like it is:

Maybe the ele­phant in the room is a reluct­ance to even think of news­pa­pers (or journ­al­ism or whatever you want to call it) in busi­ness terms. Because if we did, we wouldn’t start with the premise “since we’re def­in­itely going to keep mak­ing journ­al­ism, how can we pay for it?”

We’d already be think­ing “is there enough of a mar­ket for journ­al­ism to keep doing it?”

And nobody wants the answer to that ques­tion, because we kind of know already what it prob­ably is.