Tag Archives: strategy

War 2.0: the 24/7 English language news front

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In the Jer­u­s­alem Post, Mitchell Barak calls for an Israeli Al Jaz­eera Eng­lish. Con­tinue read­ing →

War 2.0: ‘Neutral’ observers, Blogs and SMS alerts

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Mads GilbertMads Gil­bert is a critic of US for­eign policy and of Israel. He also hap­pens to be a Nor­we­gian emer­gency medi­cine spe­cial­ist who is cur­rently work­ing inside Gaza.

As a doc­tor, he has shown up in TV reports describ­ing the situ­ation inside his med­ical facil­ity. But as a critic of Israel/US policy he is under attack him­self, from pre­dict­able quarters:

High-Profile Doc­tor in Gaza Called an ‘Apo­lo­gist for Hamas’ — Fox News
Nor­we­gian Doc­tors in Gaza: Object­ive Observ­ers or Par­tisan Pro­pa­gand­ists? — Com­mit­tee for Accur­acy in Middle East Report­ing in Amer­ica
Mads Gil­bert — Doc­tor, Pun­dit, Shill for Ter­ror­ism — Harry’s Place Con­tinue read­ing →

War 2.0: Israel’s post-journalism campaign in Gaza

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YouTube IDF channelWhatever ones views of the rights and wrongs, Israel’s media oper­a­tion to accom­pany its Gaza offens­ive has been an object les­son in the uses and lim­it­a­tions of War 2.0.

Talk­ing to a senior Middle East­ern dip­lo­mat yes­ter­day, and to a friend report­ing from (or stuck) in Jer­u­s­alem, there is a (very) grudging — respect is the wrong word, but it’ll have to do — for the per­ceived “suc­cess” of Israel’s Gaza media campaign.

So let’s unpick it a little. At the most fun­da­mental level, Israel bene­fits from a very simple mes­sage: whatever hap­pens in Gaza is simply the tra­gic but inev­it­able con­sequence of years of rocket attacks. Con­tinue read­ing →

The crisis facing newspapers: a small case study

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What if you had a news­pa­per with a guar­an­teed geo­graphic and social com­munity, no dis­tri­bu­tion costs, no staff costs, and only print­ing to pay for.

Could you keep it going without tak­ing it online? Try and solve the real-life busi­ness conun­drum below.

We think that hav­ing an inde­pend­ent press has made a dif­fer­ence to the uni­ver­sity — and print­ing the news and hand­ing it out out­side the uni­ver­sity means the voice of the stu­dents can no longer be ignored…

We had high hopes to sell more advert­ising over the sum­mer, but it is rap­idly becom­ing clear that advert­ising is now even harder to come by, mainly thanks to the ‘credit crunch’ and the eco­nomic down­turn… Con­tinue read­ing →