Rush Limbaugh, the Beeth­oven of Amer­ican talk radio, explains his suc­cess in the NYT:

“Do you know what bought me all this?” [Limbaugh] asked, wav­ing his hand in the gen­eral dir­ec­tion of his prosper­ity. “Not my polit­ical ideas. Con­ser­vat­ism didn’t buy this house. First and fore­most I’m a busi­ness­man. My first goal is to attract the largest pos­sible audi­ence so I can charge con­fis­cat­ory ad rates. I hap­pen to have great enter­tain­ment skills, but that enables me to sell airtime.”

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