If I had to make a guess at the one, cardinal, sacrosanct, unbreakable rule of public relations it would probably be: never take credit.
Does everyone obey this rule? Well, take a look at PR man Leo Hoffman, of this outfit, taking credit. Continue reading
Here is an edited version of Rupert Murdoch’s Boyer lecture — The Future of Newspapers: Moving Beyond Dead Trees. One word summary? Brands.
But here it is:
Too many journalists seem to take a perverse pleasure in ruminating on their pending demise. I know industries that are today facing stiff new competition from the internet: banks, retailers, phone companies and so on. But these sectors also see the internet as an extraordinary opportunity. But among our journalistic friends are some misguided cynics who are too busy writing their own obituary to be excited by the opportunity. Continue reading