China — the new name in trustworthy media

Having writ­ten a book about trust in the media, I tend to keep track of the end­less trust polling that pours forth. Here’s the latest from TNS.

When it comes to news­pa­pers TNS observed that less than a quarter (23%) of UK respond­ents ‘highly trus­ted’ news­pa­pers. In fact the UK gave the low­est score in this respect with an aver­age of just under two fifths (39%) of respond­ents across all 16 coun­tries highly trust­ing news­pa­pers. The tra­di­tional press seemed to be most trus­ted by respond­ents in Fin­land (69%), Japan (50%), Sweden (49%) and most inter­est­ingly, China (49%).

China? Most interesting!

Can You Trust The Media? reviewed

Please for­give the shame­less self-promotion but Can You Trust The Media? picked up a review at the Guard­ian.

Phone-in vot­ing scams, dodgy trailer edit­ing, silly-season reports of great white sharks cruis­ing off Eng­lish beaches — the media appar­ently has a prob­lem with trust. How to win it back?

Wrong ques­tion, says Adrian Monck: trust is some­thing that obtains between indi­vidu­als, and no one should be so silly as to “trust” a large new­s­ter­tain­ment organ­isa­tion, which is mainly in the busi­ness of gath­er­ing people in one place to be advert­ised at. Con­sumers ought to be sceptical.

Con­tinue read­ing

Business bad. Journalism good.

Jon Fried­man has a walk down eth­ics lane today, prompt­ing Ken Auletta to come out with this dis­tinctly non-counter-intuitive take on why eth­ical lapses occur. (And in the words of the song — “Stop me if you think you’ve heard this one before.”)

Declin­ing cir­cu­la­tion, fall­ing advert­ising rev­en­ues, and the swoon­ing stock value of tra­di­tional news organ­iz­a­tions, coupled with expand­ing con­sumer choices, prompts slashed news­room budgets.

This leaves fewer edit­ors and fact check­ers to police news­rooms. Worse, with busi­ness declin­ing, the folks who sign our checks push for more sen­sa­tional stor­ies, more con­flict, more sharp opin­ion — any­thing — to lift their news stor­ies from the clut­ter. The busi­ness cul­ture imposes itself on the journ­al­istic cul­ture. In the con­test between the two cul­tures, busi­ness usu­ally triumphs.”

But is there any evid­ence for a rela­tion­ship between adverse busi­ness con­di­tions and delib­er­ate mis­re­port­ing? If there is I’d like to see it.

The Trust Obsession

CNN bills itself as the most trus­ted name in news. Director-General Mark Thompson reck­ons pub­lic trust is the life-blood of the BBC. Politi­cians and TV presenters wail and tear their clothes in pub­lic at the public’s loss of trust in the media. “Woe is us,” wails the col­lect­ive cry from the journ­al­ism pro­fes­sion, “they don’t believe.”

Media organ­isa­tions want to wal­low in trust like hip­pos in mud. They want to roll in it until they’re covered from head to toe. When it dries up, thanks to dodgy edit­ing on a royal doc­u­ment­ary promo or phoney com­pet­i­tions, the mud cracks and it’s a “crisis”. Con­tinue read­ing