I know I do it, but there’s a mildly annoy­ing habit in writ­ing of ‘nam­ing and claim­ing’. Some­thing tee­ter­ing on the pre­cip­ice of ‘the bleed­ing obvi­ous’ is head­lined and wrapped up and presen­ted as a nov­elty. I call this habit the Monck Method.

I was reminded of it re-reading Nick Carr’s piece on unbund­ling con­tent from advert­ising in news­pa­pers, pub­lished a few months ago. Here it is: Con­tinue read­ing →