Wade of the Wall Street Journal

Okay. The Wall Street Journal spec­u­lat­ive fun keeps on com­ing. Nick Denton dishes his rumour in the com­ments after Deal­breaker outs it:


Nick Denton at 03:05 PM on 05÷16÷08 Reply by Email *
@Phyllis Nefler: Rebekah Wade. But, yes. That was the rumor I was hear­ing. Inter­est­ingly, she was men­tioned earlier in the year as a pos­sible replace­ment for Col Allan at the Post. (Fiercely denied by Posties.) Wants out of The Sun. Tried for Times of Lon­don job. Well regarded within News Corp. But still more likely to be good for Post than Journal.

Lewis of the Wall Street Journal?

Port­fo­lio spec­u­lates on an out­side can­did­ate for the Robert Thom­son deputy role at the Wall Street Journal:

Lewis has many qual­it­ies of Murdoch’s ideal can­did­ate: busi­ness acu­men (he made waves as a deal reporter for the Fin­an­cial Times in the 1990s), impa­tience for change (the young­est editor of the Tele­graph ever, he has focused on drag­ging it into the digital age), famili­ar­ity with the Mur­doch ethos (he was busi­ness editor of the Sunday Times for three years) and a friend­ship with Thom­son (he was quoted prais­ing him in a recent New York Times profile).

So he’s per­fect. But Lewis says he hasn’t been approached about the job.

Murdoch fascination

Shy retiree Rupert Mur­doch has been mak­ing his pres­ence felt in New York at the Wall Street Journal, and with a bid for News­day.
Jack Shafer will take him on tomor­row but today remarks of an anec­dote from the New­s­week pro­file:

It’s a great image, one that expands Murdoch’s dis­ten­ded legend all the way to bloated: Mur­doch, god­father of media, hold­ing court and dis­pens­ing favors; Pearl­stine and Huey, princes of media them­selves, beg­ging the great man not to cast a News Corp. spell on them and turn them into rats; Mur­doch start­ling the pair by say­ing, “Done,” like a mon­arch, dic­tator, or gang leader.

Mur­doch is so tempt­ing that he lures Nick Denton into a rare moment of ser­i­ous­ness:

Rupert Mur­doch may be the per­son­i­fic­a­tion of the press baron, but he’s never had any­thing like the influ­ence in the US that his array of news­pa­pers and tele­vi­sion net­works brought in the UK.

His sol­it­ary US news­pa­per title, the New York Post, has given Mur­doch influ­ence over New York City and State polit­ics, but pre­cious little juice in Wash­ing­ton, DC.

Mur­doch has never had the access to the White House, even under George Bush, that he had to Num­ber 10 Down­ing Street dur­ing Tony Blair’s ten­ure as UK prime minister.

Fox News is power­ful, of course, but the cable news net­work is too reflex­ively con­ser­vat­ive to provide any real influ­ence over the lib­er­als who are likely to run national polit­ics, and appoint reg­u­lat­ors, over the next polit­ical cycle.

By cre­at­ing a national title in the Wall Street Journal, and tak­ing con­trol of about half the New York news­pa­per mar­ket, Mur­doch or his suc­cessor should be able to with­stand any polit­ical effort to break up his empire.

Look at the UK: the Labour party, which long sought to cur­tail News Corporation’s media power, has entirely given up; about a dec­ade ago, Mur­doch passed the crit­ical threshold bey­ond which he became untouchable.

By cre­at­ing a sim­il­arly inter­lock­ing net­work of tele­vi­sion and news­pa­per oper­a­tions in the US, he can achieve a sim­ilar res­ult on a grander scale — if com­pet­i­tion author­it­ies allow.

And former Wall Street spread­sheet siren, the glor­i­ously named Lauren Rich Fine (which I read every time as — Rich? Get Over It!) excels her­self:

Rupert Mur­doch is –

a) addicted to news­pa­pers,
b) addicted to power,
c) needs to break the rules, or
d) all of the above.

Rich Fine has a couple of inter­est­ing obser­va­tions in her piece.

On the WSJ re-positioning:

As the paper migrates towards more of a gen­eral interest pub­lic­a­tion, and more of a dir­ect com­pet­itor to the New York Times, one can won­der whether it will remain as rel­ev­ant to its core readers.

And, sharpen­ing the knife:

One also has to won­der if his plans for the WSJ are really in the interest of his shareholders.

Before stick­ing it to KRM:

If I were a NWS [News Corp.] share­holder, I would be angry. The aver­age NWS share­holder doesn’t own it for its news­pa­pers; in fact, they likely own it des­pite the newspapers.

They own it for the prom­ise of digital and other NWS busi­nesses. News­day wouldn’t appear to fur­ther the digital interests, the area in which the WSJ com­petes online is crowded. So, per­haps, it is all per­sonal in the end.

But the wound? No more than an acupuncturist’s needle…

The mysterious Wall Street Journal

As the Wall Street Journal staffs up to broaden its appeal, bemuse­ment here over the WSJ plan.

The focus on Amer­ica seems odd. Is the U.S. cry­ing out for a national news­pa­per? Won’t widen­ing the WSJ offer­ing neces­sar­ily reduce the busi­ness focus?

After all if you want to lose money with a con­ser­vat­ive national daily — why not try the Wash­ing­ton Times? Maybe I’m miss­ing something…