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Print-thinking
Gerry McGovern is no stranger to the cheeze puff. He mainly deals in corporate web-sites and ‘killer apps’ but beneath the website hype he’s making all the right noises: What is print-thinking? Print lends itself to length and to economies of scale. It’s not that much more expensive to print a 120-page report than a…
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Tactics or strategy in running orders?
I‘ve lavished praise on CBS News‘ Public Eye site before. A recent post raises the influence of demographics on the content of the Evening News, and the dilemmas that poses – always, but always, in second-guessing story selection. My personal view is that it’s a mistake to break newscasts down story by story. You’re much…
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Newspapers before focus groups…
In the 1840s American poet Walt Whitman was a newspaper editor in Brooklyn, running the Daily Eagle. Before Paul Lazarsfeld came up with the focus group, here’s how one of Whitman’s editorials described the relationship between journalist and reader: “We really feel a desire to talk on many subjects to all the people of Brooklyn;…
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Ian Reeves
A blogospheric welcome to former Press Gazette ed, and good egg Ian Reeves – I’ve added him to the RSS and the links (btw it’s M-o-n-C-k – people died to win that extra ‘C‘). Ian’s promising to vlog (pron. vee-log/vuh-log/ver-log?), and is after criticism. Well, we do criticism out here. But constructive criticism? That’s consultancy!