The Sunday Herald had a good little story:

So, thanks to AFP, everyone is getting in on the act. (Update)

In Wired, btw, Leslie Moonves explains the difference between promotional value and getting paid (contrast with the BBC’s ‘promotional’ YouTube deal):

Wired: There’s a lot of CBS material on YouTube. How does that work?

Moonves: You have to look at it in two different ways. One is content that you will get paid for directly, and the other is promotional content. Our attitude is, either pay us for it or give us promotional value that will eventually lead to our getting paid for it.

Wired: How do you tell the difference?

Moonves: If there’s a one-minute clip of CSI, or user-generated clips like different shots of David Caruso taking off his glasses, that’s great promotion. If they were showing a whole episode of CSI and we weren’t getting paid, we’d object.