I hate to blow my own trumpet and say you read it here first…but back on January 2 I was repeating a prediction from the LA Times predicting this. Obviously I wasn’t making clear when it might happen, the sums involved, and was simply passing on something I’d read. But hey, for a moment I felt like Nostradamus.

In a post hubristically titled You Read It Here First, Jupiter’s David Card felt like that too, but on January 4. (Although, he’d probably thought it up by himself.)

But we were both put off the scent in February when the wily old Murdster was telling anyone who’d listen that he wasn’t interested:

As for another favorite Murdoch target, the Wall Street Journal and parent company Dow Jones, Murdoch, perhaps for the first time, disavowed interest in the business daily, grimacing briefly before conceding, “I must say I am cooling on it.”

[On] The move by the Journal to place more news on the Web as it has shrunk the dimensions of the physical product, he said, “takes all the excitement out of reading it.” In any event, though, he said, “I don’t think I will get it, and I don’t think they will sell it.”

The opportunity for the Journal, he said, was to compete much harder with the New York Times in areas of national and global news. [Business Week]

He was having a laugh. So, if – big if – it goes ahead, Fox Business Channel gets content. But what happens to the Dow? Could it possibly become…the Murdoch? Just kidding.

Further reading? Ken Auletta’s piece on the family that owns Dow Jones.