Journalism’s greatest quality – availability


What do people want from the news? The folks at every CEO’s favourite consultancy have some of the answers:

When asked to explain which sources of news were most useful, respondents expressed a preference for those offering convenience, comprehensiveness, or timeliness rather than quality. Specifically, they were far more likely to consider a news source useful because it “is the easiest way to get news,” “covers the most topics,” or makes it “easy to get news whenever I want it” than because it has the most accurate content or the deepest analysis.

The figures are below…


[HT: LunchoverIP via Seamus McC]

, ,