The return of News At Ten


Now, at least, I can say to people under 30 that I once worked on News At Ten and they won’t gaze blankly back at me. (Then again, maybe it’s just the way I say it.)

So if you wondered where the Dermot-sized gap at Sky News was coming from, now you know. Julie Etchingham will be sitting alongside Sir Trev for a reborn News At Ten.

When Sir Trev took the helm solo in 1992, News At Ten was averaging 6.8m viewers, compared to the BBC Nine o’clock’s 6.4m viewers.

On a typical week in June 2007, the BBC Ten o’clock was winning its slot with 4.8m viewers and a 25% share.

I would be more pleased, truth to tell, if Michael Grade had announced that the money ITV had pilfered from the public was going back into restoring the coverage budgets of the only programmes it makes that still serve the public – the news.

That would send a far stronger signal about ITV’s public service intent than Grade’s feeble witterings to date.

If Grade needs a reminder, ITN journalists and camera teams still risk their lives to cover unpopular stories that advertisers don’t necessarily care for. They are public service broadcasting.

So forget the presenters and the PR, Michael – show us the money. Are you going to stick some cash back in the kitty that lets ITN really cover the news?