ITV: Michael Grade’s "Midas" touch


Michael Grade. The scorecard so far:

1. Hires Dawn Airey

“I started my career there [ITV] and I worked there for just under 10 years. Whether or not I end my career there, who knows?

2. Brings back News At Ten

“Maybe ITV are pandering [to Ofcom to get CRR changed], but if they think that is the price to get CRR changed it could be too great a price to pay over what they might lose on-screen, it might cost a lot of audience,” [Chris Locke, the UK group trading director at media agency Starcom Worldwide] argued.

“The world has changed. People who want news know where to find it … people don’t buy plasma screens to watch news.”

3. Wipes out a chunk of the company’s share value

ITV’s share price closed on Friday at a year-low of 96.2p, valuing the company at £3.74bn. The share price has fallen from a high of 120.9p last May and the company has lost more than a third of its value since it floated on the stock market in 2004.

Doh! Time for a private equity bid.


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