A sign that the citizen CEO phenomenon has gone mainstream – the Telegraph has signed up a couple of new business bloggers for Davos. One of them is WPP boss Martin Sorrell. He hasn’t arrived yet, but here he is reflecting on the current market crisis and new media:

Not only a disconnection between the financial markets and the real world at the moment, but the new media world too.

All new media models seem to depend on advertising for their future, but very few are willing to reveal their advertising revenues. Monetising, or in English making money, is difficult, especially with social communities, when they don’t join up for commercial reasons and really want to connect. What we used to call writing letters to one another.

When asked what revenues, costs, profits and cash flow are, few respond coherently. The odds of success are still 1 in a 100, as General Doriot used to say. Sometimes it seems that its sardines for buying and selling, not for eating!

Interesting to see how the dispatches run once the Forum is up and running.