These are some of the things that have caught my attention lately. It’s a more eclectic mix than just the news business, but then so’s life:

• 30 inspiring type treatments | i love typography – What it says…
• Google’s Moment of Truth | Scott Anthony – As Google's core business slows, the halo is fading. We'll soon find out whether the company really has built a fundamentally different approach to innovation, or whether it will end up looking like every other big company.
• The Miami Herald Is Said to Be for Sale | NYTimes.com – "The McClatchy Company, burdened by debt and a steep slide in newspaper advertising, wants to sell one of its most-prized properties, The Miami Herald, according to people briefed on the company’s plans."
• Shane Richmond: How SEO is changing journalism |British Journalism Review Vol. 19, No. 4, 2008 – "Just as clever headlines, delayed drops and other journalistic tricks evolved to suit the medium, so we will learn new ways to take advantage of the opportunities SEO provides to reach a vast audience. Hopefully it should be clear by now that there’s nothing to debate when it comes to SEO. If you want your story to be found, you have to adopt these techniques."
• The theory and practice of magazines | And Another Thing – As soon as you ask people to tell you why they buy a magazine they will always point to the rational benefits (the listings, the in-depth features) while glossing over the sensory aspects (the naked woman on the front, the encounter with the celebrity inside, the stupid cartoon).
• Turning the page … | Etaoin Shrdlu – You will hear digital triumphalists and grave dancers hurl charges like “Why didn’t newspapers invent Google?” or “Why didn’t newspapers start Craigslist?” Many of them look to the enormous power and promise of the networked world and admonish us to abandon print publishing altogether, a nonsensical notion that illustrates both the depth of their ignorance and shallowness of their analysis.

  Just for the record, Google didn’t even invent Google. Larry and Sergei, brilliant as they are, didn’t know what they had created when they started indexing web pages. Their company would have gone broke if Yahoo has not licensed its search capacity in early years, and they didn’t start to make real money until they purchased and incorporated somebody else’s system for selling contextual search advertising.

• Kangaroo court | Media Wonk – Any ad-funded Kangaroo platform (in conjunction with the partners’ own services) is likely to mop up the vast majority of premium advertisers because it will dominate the monetisable online TV in the UK (YouTube and the BBC’s iPlayer will continue to attract viewers but not ad spend). This has the potential to stunt the online TV market at a key time in its development as third parties are likely to find it hard, if not impossible to find advertisers willing and able to buy high [CPM} in-stream advertising in sufficient volumes to cover the costs incurred by many services.